Date: March 22, 2017 Source: Journal of Consumer Research Summary: Why do people pay for experiences deliberately marketed as painful? According to a new study, consumers will pay big money for extraordinary — even painful — experiences to offset the physical malaise resulting from today’s sedentary lifestyles. Why do people pay for experiences deliberately marketed … Continuar lendo Paying for pain: What motivates tough mudders and other weekend warriors? (Science Daily) ![]()
